Servicenow - 2025
Role: UX, UI
At ServiceNow, I led the design of Workflow Guide, a decision support tool embedded in Workflow Studio to help users identify the right builder—Flow Designer, Playbooks, Decision Builder, or others—based on their use case. As the platform’s automation tools expanded, users struggled to know which builder to start with. This tool addressed that ambiguity by routing them based on intent and context.
I designed a two-path entry flow. Users could either follow a structured question tree that routed them to the right tool or use an AI-powered prompt to describe their automation goal in plain language. The AI would interpret their need and recommend a starting point—Flow Designer for procedural automation, Decision Builder for conditional logic, etc. Critically, that selection would not just guide the user—it would also pre-populate relevant fields in the builder screens, bridging guidance with execution.
This approach reduced guesswork, accelerated entry, and made it easier for both new and experienced users to start building with confidence.
Yodlee - 2019
Role: Design Lead
As Yodlee shifted toward API-first products, I proposed and designed a concept app to demonstrate the power of its data enrichment services. The tool visualized enhanced transaction data—location, contact, store IDs, and more—using clean UI patterns tailored to financial professionals.
I led concept development, UX design, and visual design. I pitched the idea, secured leadership buy-in, and managed a junior designer on the team. I conducted research on competing apps, user pain points, and early customer feedback, using that input to guide interaction and visual decisions.
Enrich was built using a custom design system informed by both iOS and Material guidelines. After testing and iterative development, the final product was adopted by sales and demoed live at Finovate Fall 2019.
Servicenow, 2023
Role: Staff Product Designer
At ServiceNow, I led the design of a new authoring flow that allowed users to create Decision Tables without leaving Flow Designer. Prior to this, users had to break their workflow and jump into a separate tool to define logic—often leading to delays, handoff issues, or lost context.
I designed a lightweight modal-based system that let users define the structure of a Decision Table—inputs, outputs, and metadata—inline with their flow. The goal was to reduce friction and make logic creation faster without requiring major platform changes. The feature respected system constraints while improving momentum for users building complex automation.
This work shipped as part of a multi-release enhancement cycle and became the basis for similar inline authoring patterns across other platform tools.
Servicenow - 2021-2023
UX and UI
At ServiceNow, I was responsible for scaling platform-level functionality across the mobile ecosystem. This work included redesigning key input patterns, building fault-tolerant flows for offline use, and helping to reconstruct the mobile design system during the transition to Figma. My focus was on delivering mobile parity while addressing the limitations and behaviors specific to field-based work environments.
Input components were reworked to match updated platform logic and support consistent interactions across iOS and Android. Offline mode required building interaction flows that allowed users to cache tasks, complete work without service, and resolve sync conflicts when reconnected. I also initiated and led the rebuild of the mobile UI kit in Figma, ensuring component alignment with the platform team while cleaning up legacy inconsistencies.
These efforts supported product-wide updates to mobile UX during a period of major design and tooling change. The work contributed to multiple releases and became foundational to later improvements in field service, task management, and data entry workflows.
Yodlee Refresh, 2019
Role: Design Director
Yodlee's core product suite encompassed nine different web apps, each focusing on a different area within online banking and finance. After five years with the same UI, my team was asked to give the product a new navigation paradigm as well as an overhaul to the critical visual elements on each page. We broke the apps into three categories to reduce the amount of information on the screen at one time. We also replaced a legacy top navigation system with simple side navigation to reduce the number of choices a user would need to contend with at any given time. Each dashboard widget was replicated as the hero graphic at the top of each app to reinforce the new visual language.
ServiceNow, 2019
Role: Research, Concept & Design
As part of an innovation sprint at ServiceNow, I led the design and prototyping of an AR concept for field technicians. The goal was to show how lightweight augmented reality could support real-world tasks like identifying physical assets, navigating complex spaces, and receiving step-by-step guidance—without breaking flow.
I created an interactive Figma prototype that emphasized realism over sci-fi. Agents don’t work in labs—they’re out in loud, unstable environments with limited time and attention. The design focused on simple overlays, gesture-based progression, and toolsets like draw, note, and marker modes that worked within tight mobile constraints.
The concept was presented in an executive experience review and influenced long-term planning for mobile field service capabilities.
At ServiceNow, I led the design of a versioning system for Decision Tables, giving users the ability to create and manage multiple table states over time. Before this work, Decision Tables were static—any change required overwriting the live logic, increasing the risk of errors and making iteration difficult.
I worked with engineering and product management to define the versioning model: users could now create drafts, review them, and publish when ready. Each state had system-level implications for visibility and editability, so I focused on making those states obvious and reducing ambiguity during collaboration or handoff.
The system introduced two key states—draft and published—and defined clear rules for how tables transition between them. I also designed fail-safes to prevent accidental edits to published logic and surfaced version metadata throughout the UI to help teams navigate which version was active, in progress, or used in production flows. This work shipped as part of a larger effort to mature the Decision Builder product line.
Yodlee - 2017–2019
Role: Design Director
Yodlee needed a product that would increase account connections by showing users a clear picture of their financial health. I led design for a new app called Fincheck, focused on behavioral engagement and clear, actionable metrics.
I directed a cross-functional team across product, data science, and engineering. My work included persona development, system architecture, content strategy, and final UI. We partnered with the Financial Health Network to ground our scoring logic in research.
Our MVP launched at Finovate Fall 2017 and won Best of Show. That version laid the foundation for continued iteration, guided by user testing, data analysis, and direct customer feedback. We ultimately delivered a product that impacted both user behavior and client acquisition.
ServiceNow, 2022
Role: Staff Product Designer
I co-led the design of a strategic concept deck for Northrop Grumman—an executive-level pitch built to show how ServiceNow could support defense operations across roles, devices, and environments. I developed the final prototype in Figma, including all transitions and screen flows.
The presentation followed a day-in-the-life narrative, anchored in scenes that spanned mobile field agents, office-based analysts, and logistics operations. I worked with a second designer to storyboard the sequence, develop visuals, and align motion to the delivery script.
The deck was presented directly by ServiceNow’s COO and later used internally as a reference model for strategic visual storytelling.
Manifeste Marketing for Glass Lewis - 2015
Role: IA, UX, UI
Glass Lewis, a leading provider of governance solutions, hired Manifeste Marketing to lead a complete brand overhaul. I was brought in to design their new website and executed the full redesign from initial audit through final delivery.
I began by reorganizing the site’s information architecture, clarifying user flows, and identifying outdated or redundant content. From there, I created sketches, low-fidelity wireframes, and iterative mockups. Each round of work incorporated direct client feedback across multiple stakeholder teams. I worked closely with Manifeste to ensure the design aligned with the new brand direction and supported the client’s content strategy.
The final design brought a more modern, navigable, and responsive experience to a previously outdated corporate website—shaping the first digital impression for Glass Lewis’ global client base.
Yodlee Refresh, 2018-2019
Role: Design Director
Yodlee's Customer Care tool, a customer-facing support site, required updates to reduce the number of steps required to complete tasks and to improve the overall quality of the UI. Working with one of my senior designers, we systematically worked through numerous modules on the site, rethinking its functionality, navigation, and visual hierarchy to improve the user experience.
Gyft, 2015-16
Role: Art Director
Gyft communicates with its customers via many digital platforms including e-mail, web and social media. I was regularly tasked with designing digital marketing campaigns that effectively promoted our business partners while also maintaining Gyft brand integrity.
WTB, 2012
Role: UX and UI
In 2012 I was tasked with completely redesigning the WTB company website in order to update the overall look, feel and functionality of the site, implement updated branding standards and add more robust e-commerce capability. The previous website was discarded, and I designed the current site from scratch which included selecting a platform, optimizing information architecture and user experience, visual design, language localization and SEO. The redesign was well received by customers, and online sales tripled in the first twelve months immediately following the launch of the new site.
Notification Center, 2018
Role: Design Director
Yodlee offers users a wide variety of products for personal financial management, and many users choose to use multiple of these products simultaneously to achieve their financial goals. Missing from this offering, however, was a centralized way to track all insights and notifications generated by Yodlee's products. My team was tasked with creating an app to meet this need.
One of the biggest challenges with this project was that the sheer volume of notifications had the potential to overwhelm users. To overcome this challenge, we kept the interface clean with soft colors and open line-heights to make content easy to read, and we included clear CTAs to empower users to quickly take action when necessary.
Our final design was met with enthusiasm and it is now in production for release to Yodlee customers in the coming quarters.
Gyft Enterprise, 2016
Role: UX and UI
In 2016 I was tasked with leading a complete redesign of the Gyft enterprise website. The purpose of this redesign was to make the site a much more powerful marketing tool by creating a visually stimulating website that effectively used modular architecture and lifestyle imagery.
